CitySmart is a new commercial company created by Brisbane City Council to help make Brisbane Australia’s most sustainable city. The logo needed to include the “I green heart BNE” device which represents the link to Council’s Green Heart CitySmart programs, as well as an identity for the new company in a relatively cluttered environmental space. We applied the new logo and supporting brand elements to a range of CitySmart marketing materials including website, business cards, pull-up banners and promotional items such as t-shirts and caps. Materials were produced using the most environmentally friendly products and processes available. We also prepared a comprehensive style guide for use by CitySmart employees, partners and suppliers.