CitySmart Brand Creation, Stationery & Collateral

CitySmart is a new commercial company created by Brisbane City Council to help make Brisbane Australia’s most sustainable city. The logo needed to include the “I green heart BNE” device which represents the link to Council’s Green Heart CitySmart programs, as well as an identity for the new company. We applied the new logo and supporting brand elements to a range of CitySmart marketing materials including website, business cards, pull-up banners and promotional items, as well as creating a comprehensive style guide. Materials were produced using environmentally friendly products and processes.