COTRB Branding

The Council of Occupational Therapists Registration Boards (COTRB) engaged Creative Plus to assist in the review of their branding and collateral. Creative Plusí primary objective was to develop a new icon for the organisation that would represent their presence across most states and territories of Australia and New Zealand. The new, easily identifiable icon was then implemented in a national advertising campaign with press ads designed by Creative Plus. A style guide was also developed for the organisation to provide guidelines on how to use their new icon in future collateral.