MCD Australia Flip Book

Leading Australian project management firm MCD Australia was presented with an opportunity to pitch its services to His Highness Sheikh Tahnoon bin Zayed Al Nahyan - one of the world's richest men and Chairman of The Royal Group, a conglomerate of more than 60 companies.

Creative Plus was engaged to design and produce a corporate profile document which was sensitive to the cultural mores of Islam and the United Arab Emirates, but impelling enough to promote MCD Australia and its experience.

Creative Plus and Three Plus had only 10 days to research, write, design and produce the documentation before it was to be in Abu Dhabi for a face-to-face presentation to the Sheikh. The deadline was met and the MCD Australia presentation was a great success.